When Eetos joined Elevator Startups in the spring, they had a clear goal: to evolve from a personal life story writing service into a scalable digital business. Over the past year, their progress has been exceptional. They refined their business model, built strong local traction, and rapidly expanded into international markets. Now, they are well on their way to building a globally scalable product.
Eetos has been one of the most dynamic teams to emerge from Elevator Startups, successfully completing both the Idea Validation Program and the Product Thinking Program. The collaboration between Eetos' founders Ralf and Edwardand our mentors has been intense, productive, and full of mutual learning.
"Ralf and Edward don’t just take advice at face value—they challenge it, refine it, and make it work for them. That’s why they’ve grown so fast. They think critically, make smart moves, and never settle for easy answers." — Marili, Mentor
Through structured learning and relentless iteration, Eetos transitioned from a service-based model to an optimized service ready for export, and is now moving toward a fully scalable product. Their drive to continuously improve, while staying open to direct feedback, has set them apart.
A defining moment for Eetos was locking in their solution-market fit before committing significant resources to expansion. Mentors Anni and Marili worked closely with them to validate demand, iterate on their approach, and ensure they had a strong foundation for scaling.
"The structured approach helped us refine our solution-market fit before committing significant resources to international expansion and product development. This foundation has been critical to our early success, allowing us to generate €100,000 in revenue in our first year." — Ralf, Co-founder, Eetos
Eetos approached international expansion with strategic discipline, leveraging key mentorship:
"Martha's extensive expertise in go-to-market strategies was invaluable. The effectiveness of this structured approach was validated during our UK soft launch, where we generated a €150,000+ sales pipeline with minimal investment in just three weeks." — Edward, Co-founder, Eetos
Scaling meant evolving beyond a service business. The shift toward a digital product required a strong technical visionfor the future. With guidance from Indrek, Eetos has been shaping its long-term product strategy, ensuring scalability and sustainability.
"Indrek’s technical expertise has been crucial in navigating this development journey. His ability to identify which technical shortcuts to take and which to avoid has provided us with confidence and clarity throughout the product development process." — Ralf, Co-founder, Eetos
With an investment round scheduled for late March, Eetos is positioned for its next phase of growth. Their preparation has been rigorous, and they are entering this phase with confidence and momentum.
"The experienced guidance from Elevator Startups has been reassuring. Their proven track record of successfully guiding startups through funding rounds is evident in the structured approach they've helped us implement, giving us confidence as we approach this critical phase in our growth journey." — Edward, Co-founder, Eetos
Mentorship has played a key role in Eetos' journey, with Marili’s tough love moments becoming a regular feature of their development. But more than anything, it’s been about mutual respect, shared ambition, and a commitment to excellence.
"Marili has been a consistent source of support and motivation. Her presence during both challenging periods and successful moments has helped us maintain focus and perspective throughout our growth journey." — Ralf, Co-founder, Eetos
At Elevator Startups, we are incredibly proud to have been part of Eetos’ journey. Seeing them take bold steps, challenge themselves, and achieve real results has been inspiring. Their transformation from a local service into a scalable, internationally focused business is just the beginning. We are excited to continue supporting them as they take their next big steps!
