1000 startups in 10 years - meet our mentor Anni

Jun 5, 2024

In the fast-paced, ever-evolving world of startups, having a seasoned guide can mean the difference between a dream realized and a dream deferred. Let us introduce one of our key mentors - Anni Sinijärv, a powerhouse in education and startup development, and a mentor in the Elevator Startups Program. With over a decade of experience under her belt, she's a catalyst for startups to kick off their journey.

From co-founding and leading the European Innovation Academy (www.inacademy.eu) to driving its digital transformation during the pandemic, Anni Sinijärv excels at turning challenges into opportunities. She is currently involved in developing the roadmap for Estonian deep tech startups at the University of Tartu and leading an entrepreneurial program at UC Berkeley in California.

Armed with a master’s degree from HEC Paris, Anni's expertise spans product management, business development, and strategic partnerships.

She has been involved in numerous advisory roles, guiding startups through the labyrinth of early-stage development and growth. Her focus is on problem-solution fit and customer development - both extremely important phases for every start-ups.

She knows how to get every team to work efficiently. She is a master of strategy and task management, ensuring every team under her guidance knows exactly what tasks or experiments to undertake for success. So, whether you’re a budding entrepreneur with a groundbreaking idea or a startup looking to scale new heights, Anni is the mentor who can elevate your journey. Her blend of strategic insight, innovative thinking, and empathetic leadership is exactly what you need to navigate the thrilling ride of the startup world.

Tips for starting entrepreneurs:

→ Validate the problem - By doing so, you avoid investing time and money into a product or service that doesn't have a viable market demand.

→ Know your customer - Make sure that you know the person who will biy your product / service. This process involves identifying your target market, understanding their behaviors, preferences, and demographics, and testing whether they are willing to pay for your solution.

→"Fake it before you make it" - Test assumptions about the product's value and functionality, learn from customer reactions, and iterate before committing any time or money to full-scale development.

Fun insights from Anni Sinijärv

🏷️If your life were a startup pitch, what would be your tagline? Probably it would be “ Always one step ahead” ;)

💄If you could swap lives with any entrepreneur, living or dead, for a day, who would it be and why?Good question - I wouldnt mind living in the body of Coco Chanel for a day..

💰What’s the strangest question you’ve ever been asked as a mentor?“How many months does it take for me to be rich?”

Ready to kickstart your startup adventure? With a mentor like Anni, you're in for an epic ride! Check our programs: https://lnkd.in/d-BQahWm