WHO ARE WE AND WHAT WE STAND ON – OUR MANIFESTO
November 5th, 2018
_We believe in endless possibilities that digital technology gives. We want to understand how tech can improve and extend creative thinking in advertising, media, entertainment, brand building, story telling… This means – we want to explore and experiment, what will be infused into those disciplines if tech is added. New ways of communicating.
_We deal with early stage ideas. That means, we have to understand the thinking behind them. We rarely use spreadsheets to analyse. We have minds with whom to discuss and explore. The spreadsheets will come later…
_We are philosophers, scientists and investors. That means we move in different speeds. Philosophers have time to discuss, scientists have competence to develop and investors don’t have too much time to wait for results. Results must come quickly.
_We are family. We are equal and we care – our attitude is partnership and we invest based on relationship!