September 19th, 2017

Hyphothesis, CAC, LTC, Burn Rate, Sales Cycle, KanBan, Experiment, Lean Canvas and The Product Field, AARRR, Experiment Reporting, Conversion, Growth, Social media basics, 1->10->100->1000 customer growth paths, Go to Market strategy. 

Want to know what these lovely startuppy words actually mean?

Or master cool tools like Kanban, Experiment reports, Lean Canvas, The Product Field, Cash flow projections, Sales Funnel Metrics, Content Strategy -> Content Calendar -> Sales funnel -> Conversion rate?

Only more reasons to join the Elevation Program kicking off in December 2017.

During this 6 month period we have 1-day workshops in every two weeks. We are going to dive into these topics:

Lean Canvas vs The Product Field. Team and talent, finances and cashflow projections, IP and terms&conditions, innovation strategy, tactics and tools, design thinking.  Customer Development, Customer Experiments and Experiment Design. Prototyping. Interaction design. Sales and marketing (brand, marketing channels and tactics). Growth Hacking. Pitching. 

Also we are big fans of weekly team stand-ups, or monitoring and reporting the success, using progress-plans-problems, retrospective or any other format.

Together with our partner Next Media Accelerator we are going to bring The Product Field ( model to Estonia. The Product Field is a comprehensive model and tested toolbox for product thinking, which helps to create a shared understanding of product thinking; survey and navigate the context you’re working in; design and refine the value proposition; identify potential for improvement and the tools to realize it; stay honest, escape delusions and avoid blind spots.

By the end of the program, the startups will have business model, working prototype, slide deck to investors and a clear vision what to do next.


The project “Elevator Incubator”, a Tallinn, Estonia based advertising and media tech incubator executed by Creative Elevaator OÜ on July 1, 2017 – June 30, 2019, is co-funded by the European Regional Development Fund. The total grant is up to 300 000 Euros.