At TADDY we bring accurate digital data to out-of-home media spaces.
WEB PAGE: www.TADDY.ee
CURRENT STATUS: First stage of platform launched. More than 1800 media spaces listed. Accurate DATA sources implemented. Partnership with Sprayprinter and Initiative.
Getting up to date DATA is near impossible. Pinpointing the location of target demographics and having the desired reach is difficult. Marketers simply don’t know where their potential customers are.
We don’t simply bring together all OOH media spaces into one place: by using different technologies like GEO locations, facial recognition and machine learning we generate BIO for any spot with the accurate demographics and contacts.
Outdoor media market is a 33 billion EUR industry. The addressable market is about 60% which is controlled by the media agencies, who we are targeting first of all.