A toolbox for creators to build easily amazing mobile experiences.
FOUNDED: 2014
WEB PAGE: www.mobileadventures.eu
CONTACT: allan.maelt@gmail.com
CURRENT STATUS:Testing product-market-fit in promotional and experience marketing space, with proven interest from agencies in Estonia.
PROBLEM_
Gamification is a proven method to increase user engagement. Yet mobile gamification and interactive solutions are not widespread due to costly skilled coding resources needed in developing these mobile applications.
SOLUTION_
Simulacrum is an all-in-one platform which allows small creative teams to quickly & easily create interactive gaming experiences. Our drag-and-drop interface allows to launch and manage a mobile app in four easy steps: 1. Collect your assets 2. Assemble in Simulacrum. 3. Publish 4. Get analytics on user engagement
MARKET_
Our current target market is marketing agencies with focus in experience and engagement solutions, serving medium sized companies. The spending on experiential marketing has been measured to $35 Bn in US in 2018.
ROADMAP AND KEY MILESTONES_
Testing product-market-fit in promotional and experience marketing space, with proven interest from agencies in Estonia.
_Product trials with few local agencies in EE (2019 Q2)
_Find trial partners in US market (2019 Q3)
_ Validate the US market need and price model (2019 Q3
_Raise funds to finalize fully functional product and sales/marketing strategy execution (2019 Q4)
_Release a fully workable product with self-service resources (2020 Q1)
_Website update with complete info and documentation (2020 Q1)
_Scale into US market (2020 Q2)