CREATES A PERSONAL VIDEO OF EVERY FINISHER_
WEB PAGE: FINISHER.TV
CURRENT STATUS: 30 000+ VIDEOS MADE FROM 30+ EVENTS IN ESTONIA, GETTING READY FOR US MARKET
1. Building sport event participant excitement, engagement and loyalty is crucial to event success.
2. Proving value to sponsors and marketing/advertising to targeted groups is challenging.
3. Auditing races is complicated and difficult, with issues around liability, security and archives.
The robust Finisher.tv platform empowers event organizers to easily deliver individual participant videos online from an event or race. These exciting videos are embedded into custom landing page templates with additional bespoke content for the event, the participant, sponsors and advertisers. Additionally, the video database serves as an effective auditing and security tool for the organizers, and can reduce overhead expense for audit requests. Through the powerful social sharing functionality and the custom analytics dashboard, Finisher.tv ensures that event value is maximized by creating proud organizers, excited participants, and happy sponsors.
US market only has 30 000 events in a year. We head for top 10-20 organizers that create 3-15 events in a year with each more than 10k participants. Finisher.TV goal is to create 1M videos in 2018-2019.
NEXT KEY MILESTONES_
1. Rock’n Roll Marathon Seattle (9.-10.06.2018) and ohter events in RnR Marathon series
2. Biggest running event n US – AJC PEACHTREE ROAD RACE, Atlanta