Clappy is bridging TV with Digital by providing TV shows functionality to interact with their audience in real time.
TV is in need of innovation and new type of revenue streams.
Competing with interactive digital media, TV is losing its audience and also its advertising revenues to Digital.
2017 was the first year when advertising spend in digital was higher than in TV.
CLAPPY IS A PRODUCT THAT BRIDGES LIVE TV WITH DIGITAL BY PROVIDING TV SHOWS FUNCTIONALITY TO INTERACT WITH THEIR AUDIENCE IN REAL-TIME.
WITH CLAPPY THE TV SHOWS CAN EASILY CREATE POLLS, SET UP PAID VOTING, HAVE THEIR AUDIENCE REACT TO CONTENT, MONETISE THROUGH EXTRA ADVERTISING SPACE AND GET AUDIENCE INSIGHTS. CLAPPY IS CONNECTED TO NETWORKS GRAPHIC ENGINE AND INTERACTION RESULTS CAN BE SHOWN ON TV SCREEN IN REAL-TIME.
Clappy is targeting TV Networks, shows and format owners in Europe and US.
NEXT KEY MILESTONES_
RELEASE CLAPPY 1.0 IN Q4, 2018 AND VALIDATE THE CONCEPT WITH DIFFERENT TV SHOWS AND FORMATS IN LOCAL AND INTERNATIONAL MARKETS.