EAS mustvalge logo

A ​toolbox ​for creators to build easily amazing mobile experiences.

FOUNDED: 2014
WEB PAGE: www.mobileadventures.eu

CONTACT: allan.maelt@gmail.com

CURRENT STATUS:Testing product-market-fit in ​promotional and experience marketing​ space, with proven interest from agencies in Estonia.

PROBLEM_

Gamification ​is a proven method to increase user engagement. Yet mobile gamification and interactive solutions are not widespread due to costly skilled coding resources needed in developing these mobile applications.

SOLUTION_

Simulacrum is an all-in-one platform which allows small creative teams to ​quickly & easily​ create interactive gaming experiences. Our ​drag-and-drop​ interface allows to launch and manage a mobile app in four easy steps: 1. Collect your assets 2. Assemble in Simulacrum. 3. Publish 4. Get analytics on user engagement

MARKET_

Our current target market is marketing agencies with focus in experience and engagement solutions, serving medium sized companies. The spending on experiential marketing has been measured to ​$35 Bn​ in US in 2018.

ROADMAP AND KEY MILESTONES_

Testing product-market-fit in ​promotional and experience marketing​ space, with proven interest from agencies in Estonia.

_Product trials with few ​local ​agencies in​ EE ​(2019 Q2)
_Find trial partners in​ US market​ (2019 Q3)
_ Validate ​the US market need and price model (2019 Q3
_Raise funds​ to finalize fully functional product and sales/marketing strategy execution (2019 Q4)
_Release a​ fully workable product​ with self-service resources (2020 Q1)
_Website ​update with complete info and documentation (2020 Q1)
_Scale ​into US market (2020 Q2)

 

TEAM

Margus Mihhailov

Technology lead

Allan Mäelt

Business Strategy lead

Kaur Riismaa

Creative lead

SEE US PITCH