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Clappy is bridging TV with Digital by providing TV shows functionality to interact with their audience in real time. 

FOUNDED: 2018 
WEB PAGE: www.clappy.eu
CONTACT: team@clappy.eu
CURRENT STATUS: 
first live test in May 2018. Clappy 1.0 will be released in October 2018. 

PROBLEM_

TV is in need of innovation and new type of revenue streams. 

Competing with interactive digital media, TV is losing its audience and also its advertising revenues to Digital. 

2017 was the first year when advertising spend in digital was higher than in TV. 

SOLUTION_

CLAPPY IS A PRODUCT THAT BRIDGES LIVE TV WITH DIGITAL BY PROVIDING TV SHOWS FUNCTIONALITY TO INTERACT WITH THEIR AUDIENCE IN REAL-TIME.

WITH CLAPPY THE TV SHOWS CAN EASILY CREATE POLLS, SET UP PAID VOTING, HAVE THEIR AUDIENCE REACT TO CONTENT, MONETISE THROUGH EXTRA ADVERTISING SPACE AND GET AUDIENCE INSIGHTS. CLAPPY IS CONNECTED TO NETWORKS GRAPHIC ENGINE AND INTERACTION RESULTS CAN BE SHOWN ON TV SCREEN IN REAL-TIME.

TARGET MARKET_

Clappy is targeting TV Networks, shows and format owners in Europe and US. 

NEXT KEY MILESTONES_

RELEASE CLAPPY 1.0  IN Q4, 2018 AND VALIDATE THE CONCEPT WITH DIFFERENT TV SHOWS AND FORMATS IN LOCAL AND INTERNATIONAL MARKETS.



CORE TEAM_

DAGMAR MÄE_

CEO/CO-FOUNDER

TÕNIS VASSAR_

PRODUCT & BRAND/ CO-FOUNDER

MAARIT MÄEVEER_

COO/ CO-FOUNDER

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